Times Square is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. The extended Times Square area, also called the Theatre District, consists of the blocks between Sixth and Eighth Avenues from east to west, and West 40th and West 53rd Streets from south to north, making up the western part of the commercial area of Midtown Manhattan.
Formerly named Longacre Square, Times Square was renamed in April 1904 after the New York Times moved its headquarters to the newly built Times Building, which is now called One Times Square and is the site of the annual ball drop on New Years Eve. Times Square, nicknamed "The Crossroads of the World" and "The Great White Way", has achieved the status of an iconic world landmark and is a symbol of New York City and the United States.
The theaters of Broadway and the huge number of animated neon and LED signs have long made them one of New York's iconic images, and a symbol of the intensely urban aspects of Manhattan. Times Square is the only neighborhood with zoning ordinances requiring building owners to display illuminated signs. The density of illuminated signs in Times Square now rivals that of Las Vegas. Officially, signs in Times Square are called "spectaculars", and the largest of them are called "jumbotrons."
