The People's Choice Awards is an American awards show recognizing the people and the work of popular culture. The show has been held annually since 1975 and is voted on by the general public. The People's Choice Awards air on CBS and are produced by Procter & Gamble and Survivor magnate Mark Burnett. Global promotion provided by Kroszover Entertainment.
The award categories have varied over the years. For example, the 16th People's Choice Awards had categories including Favorite All-Around Movie (Batman), and both a Favorite Movie Actor (Tom Cruise) and a World Favorite Movie Actor (Dustin Hoffman). At the 23rd People's Choice Awards, Rob Reiner was named the People's Choice Awards Honoree. More recently, the 32nd People's Choice Awards (broadcast in January 2006) included categories such as Favorite On-Screen Match-Up (Vince Vaughn and Owen Wilson in Wedding Crashers), Favorite Leading Lady (Reese Witherspoon), Favorite Tour (U2), and an award named after a Procter & Gamble brand: Nice 'n Easy Fans Favorite Hair (Faith Hill). In 2008, the People's Choice Awards introduced a new category: Favorite Sci-Fi Show. The nominees were Stargate Atlantis, Battlestar Galactica, and Doctor Who. Stargate Atlantis ultimately became the first recipient of the award.